Chupa Chups was founded in 1958 from a simple observation. Sweets are a nightmare for parents who find their little covered sugar, hands sticky and disgusting. Enric Bernat has seized this opportunity by creating a candy that does not dirty the hands, a kind of sweet at the end of a fork.This idea revolutionized consumer habits. The famous lollipop is born.
Named «GOL», imagining the sweet was a bit like a football net and an open mouth was a bit like a football net. But it wasn’t quite catchy enough, so he hired an advertising agency to come up with a creative name for the Chups.
Then consumers stepped in. The catchy jingle used to market Chups proved so successful, that it changed the name of the sweet "CHUPA, CHUPA, CHUPA a CHUPS" which means « Get something sweet to lick, lick, lick a Chups » The objective was achieved, the children rush to the merchant and asked for a Chupa Chups. Enric Bernat pushed for the mass name change.
As the brand name evolved, the easy going style was to remain the same. Thanks to Salvador Dali’s creative revelation at the end of lunch in 1969. The Daisy has evolved over time, but the imprint of the Spanish artist is always the same.
Today sucking a Chupa Chups has created a true community. The brand is still fun, cheeky and bold, it attracts children and adults, without distinction of age, sex or life path.
DDB designed this campaign for Chupa Chups, with creative Sophie Montfort (DA) and Gwen Vatin (CR). The campaign shot by Nicolas Descottes.
The campaign was awarded a gold Epica and Eurobest money (print and outdoor) in 2010.